We build complete Facebook and Instagram advertising funnels — from cold audience acquisition all the way through retargeting sequences and lookalike scaling. Creative strategy, pixel setup, audience architecture and continuous optimisation. One certified agency managing your entire Meta advertising ecosystem.
With over 3 billion monthly active users and the most sophisticated demographic and behavioural targeting system ever built, Facebook and Instagram remain the most powerful direct-response advertising platforms available for reaching specific audiences at scale. The ability to target by age, income, location, interests, behaviours, life events and purchase patterns — and to layer these attributes with custom audiences from your own customer data — creates targeting precision that no other advertising platform can match. Despite iOS privacy changes reducing tracking accuracy, Meta's Conversions API (CAPI) server-side tracking has restored much of the measurement capability that was lost. Advertisers who adapted to post-iOS measurement — by implementing CAPI, aggregated event measurement and modelled conversions — are outperforming those still relying on browser-only pixel tracking. At Media Hub Tech, we have helped clients rebuild their Meta measurement infrastructure from the ground up and seen ROAS recover to pre-iOS levels or better.
We reach people who have never heard of your brand using interest targeting, demographic filters and behavioural signals to find your ideal customer before they find a competitor.
Your website visitors, video viewers and Instagram followers are warm leads. We retarget them with tailored messages that address the specific objection that stopped conversion on the first touch.
Once we know who your best customers are, we build 1–3% lookalike audiences that mirror them. This is where Meta campaigns scale — systematically finding more of your highest-value customers.
Facebook Lead Ads capture prospect information without leaving the platform — low friction, high volume. We build and A/B test lead forms with qualification questions that improve lead quality.
Creative is 70% of Meta performance. We develop ad concepts, write copy, brief video scripts and run systematic A/B tests to find what resonates — and iterate fast when creative fatigue sets in.
Server-side tracking through Meta's CAPI significantly improves data accuracy post-iOS 14. We implement full CAPI alongside pixel tracking for the most complete conversion dataset available.
Minimum $1,500/month in ad spend to generate meaningful data for optimisation. For lead generation campaigns in most B2C verticals, $3,000–$10,000/month is the range where we see strong consistent results. For e-commerce with catalogue and retargeting campaigns, $5,000+ allows the algorithm to work properly. Management fees are charged separately.
We implement Meta's Conversion API (CAPI) alongside the standard pixel — server-side tracking that significantly improves measurement accuracy post-iOS 14. We also configure aggregated event measurement and work within Meta's current attribution models. Clients who implement CAPI with our setup typically recover 80–90% of the conversion data they lost with browser-only pixel tracking.
We provide full creative strategy — ad copy, headlines, hooks and visual creative direction. For static images, we can produce final assets. For video, we provide detailed scripts and shot lists. If you have a creative team, we brief them directly. You review all creative before anything goes live.
Meta's algorithm requires 50 conversion events per ad set per week to exit the learning phase. At lower budgets, this can take 3–4 weeks. We structure campaigns to consolidate conversion data and reach the learning threshold as quickly as possible. Most clients see stabilised performance within 4–6 weeks of launch.
Yes. Many of our clients run both platforms under a unified strategy. Facebook reaches people before they search; Google captures them when they do. The two channels are complementary and we can manage both from Media Hub Tech, with unified reporting across all paid media spend.
Facebook and Instagram are still the most powerful brand-building and direct-response platforms available. The question is not whether they work — it is whether your campaigns are built to make them work specifically for your business.