We are a Google Certified ads agency that has managed over $50 million in Google Ads spend across every campaign type and vertical. Our campaigns do not chase impressions or vanity metrics — they chase measurable revenue. Every dollar tracked, every campaign optimised, every decision explained.
Google Ads (formerly Google AdWords) is the world's largest and most powerful paid advertising platform, reaching over 4.3 billion users daily across Search, Display, YouTube, Shopping and the Google Display Network. With over 8.5 billion searches per day, Google is where your customers go when they have a problem to solve or a purchase to make. The question is not whether your customers are on Google — they are. The question is whether your business appears when they search.
Google Ads management is the ongoing process of building, optimising, and scaling paid campaigns that appear at the top of Google search results, across relevant websites, and on YouTube. Done correctly, Google Ads is the fastest and most measurable way to drive qualified traffic, generate leads, and grow revenue. Done incorrectly — which is the case for the majority of businesses running their own campaigns — it is a highly efficient way to waste budget with no return.
Media Hub Tech has managed over $50 million in Google Ads spend across industries including HVAC, insurance, real estate, dental, travel, plumbing, and e-commerce. Our certified team builds and manages campaigns that deliver measurable ROAS while maintaining full transparency — you always know exactly what your money is doing and what it is returning.
The foundation of Google Ads. Search campaigns show your text ads to users actively searching for your products or services. We build tightly structured campaigns with granular match type control, comprehensive negative keyword lists, and ad copy specifically designed to attract clicks from high-intent searchers while filtering out low-quality traffic. Our search campaigns consistently outperform industry average CTR by 60%+ through relentless copy testing and quality score optimisation.
Google's newest and most powerful campaign type uses machine learning to serve ads across all Google channels simultaneously — Search, Display, YouTube, Discover, Gmail and Maps. PMax requires expert setup to avoid wasting budget on irrelevant placements. Our certified team configures asset groups, audience signals and conversion goals to direct the algorithm toward your most valuable customer segments.
For e-commerce businesses, Shopping campaigns display your products directly in search results with images, prices and store names. We optimise product feeds, bidding strategies and negative keywords to maximise ROAS across your entire catalogue while concentrating spend on your highest-margin products.
Brand awareness and retargeting campaigns that keep your business in front of potential customers across 2 million websites and apps in the Google Display Network. We manage placement targeting carefully to avoid wasted spend on irrelevant sites and measure performance against brand search lift and assisted conversion metrics.
💡 Google Ads Audit Finding: In our experience auditing over 200 Google Ads accounts, we find that the average business wastes 40–60% of their Google Ads budget on irrelevant searches, poor keyword match types, and campaigns with no conversion tracking. A proper audit typically reveals immediate opportunities to reduce wasted spend and improve ROAS without increasing budget.
The majority of businesses running their own Google Ads campaigns — or working with generalist agencies — are leaving significant performance on the table. The most common issues we find during our free account audits include broad match keywords capturing irrelevant traffic, missing negative keyword lists that bleed budget on unrelated searches, no proper conversion tracking making optimisation impossible, landing pages that do not match ad intent, and bidding strategies set to the wrong objective for the campaign's actual goal.
These are not minor issues. They are structural problems that prevent your campaigns from ever reaching their potential, regardless of how much budget you add. Our audit process identifies every one of these issues and provides a clear remediation plan — at no cost and with no obligation to work with us.
We build search campaigns with single keyword ad groups (SKAGs) for maximum quality score, granular match type control, and ad copy specifically written for each keyword cluster. The result: higher click-through rates, lower CPCs and better positions than competitors.
Tracking is the foundation of optimisation. We implement proper conversion tracking for calls, forms, purchases and micro-conversions — giving the algorithm the data it needs to find more of your best customers.
We write and test 3–5 ad variations per ad group continuously, using statistical significance to identify winners and iterate. Copy is refreshed every 30–60 days to avoid ad fatigue and take advantage of seasonal messaging opportunities.
Smart bidding strategies (Target CPA, Target ROAS, Maximise Conversions) require clean conversion data and careful setup. We manage bidding strategy transitions and monitor for learning phase disruptions that can tank performance.
Your ad is only as good as the page it sends traffic to. We audit and recommend landing page improvements for every campaign — headline alignment, load speed, mobile experience and conversion rate optimisation.
Every week you receive a performance report covering: impressions, clicks, CTR, CPC, conversions, cost per conversion, ROAS, and recommendations for the coming week. Full transparency, always written in plain English.
We recommend a minimum of $1,500/month in ad spend to generate enough data for meaningful optimisation. For most service businesses and lead generation campaigns, $3,000–$10,000/month delivers strong, consistent results. E-commerce businesses typically need $5,000+ to allow Shopping and PMax campaigns to optimise effectively. Your management fee is separate from the ad spend budget.
Our first step is always a thorough audit of your existing account. We identify the specific structural, targeting and bidding issues that caused underperformance — then we fix them systematically before adding budget. In our experience, most accounts we inherit can achieve 40–80% better ROAS from the existing budget before any increase is needed.
Yes. Our team writes all ad headlines, descriptions, callout extensions, sitelink copy and structured snippets. We produce 3–5 variations per ad group and run systematic A/B tests. If you have brand guidelines or messaging preferences, we incorporate them. You review all copy before it goes live.
Our deepest expertise is in lead generation verticals: HVAC, plumbing, insurance, real estate, dental, travel and hotels. We also manage e-commerce campaigns across retail, health and beauty, and home goods. For SaaS and B2B campaigns, our Performance Max and search strategies are adapted for longer sales cycles and higher-value conversions.
Yes, in many cases. Account suspensions can result from policy violations, billing issues or suspicious activity. We assess the specific reason, develop a remediation plan, and manage the appeal process. Recovery timelines vary by violation type. Contact us to discuss your specific situation.
You have full access to your Google Ads account at all times — every campaign, every ad group, every keyword, every dollar. In addition, you receive a weekly management report explaining exactly what was spent, what it delivered and what we are doing next. There are no black boxes in our agency.
We will analyse your existing Google Ads account — or build a strategy from scratch if you are new to paid search — and show you exactly where your budget is going and how to make it work harder. No cost, no obligation, no sales pressure.