Every booking made through an OTA costs you 15–25% in commission. We generate direct hotel booking leads — travellers who want your property, delivered before they click Book on Booking.com or Expedia. Cut the middleman, keep the guest relationship, and grow your direct revenue channel.
The global hotel industry pays an estimated $30 billion annually in OTA commissions. For independent and boutique properties, OTA dependency is not just expensive — it is strategically dangerous. Properties that generate 60–80% of bookings through Booking.com or Expedia have no direct relationship with their guests, no email list to market to, and no protection against algorithm changes that can eliminate their visibility overnight. Direct booking lead generation solves this problem systematically. We generate enquiries from travellers who are considering your property specifically — captured through Google Search campaigns targeting your property name and destination, and Facebook campaigns targeting your ideal guest demographic. Every direct booking is worth 15–25% more than the same booking made through an OTA — and it comes with guest data that allows remarketing, loyalty building and direct re-booking.
Travellers selecting your destination and property type, captured through Google and Facebook before they complete their booking on an OTA. Every direct booking saves you 15–25% in commission.
Business travellers and travel managers seeking preferred rates and reliable accommodation for regular trips. Recurring, high-value accounts with ancillary spending on F&B, meeting rooms and services.
Wedding parties, anniversary celebrations, family reunions and milestone events. Group bookings fill multiple rooms simultaneously and generate significant ancillary venue, catering and service revenue.
High-net-worth travellers seeking premium experiences. We target by affluence indicators, luxury travel behaviour and premium leisure interest categories for properties in the luxury and boutique segment.
Relocating professionals, project workers and extended holiday guests. Booking values of $5,000–$30,000+ and minimal service overhead make long-stay leads exceptionally profitable for suitable properties.
Meetings, incentives, conferences and exhibitions leads. Corporate event planners seeking venue space, accommodation blocks and full-service event facilities. High-value contracts with long lead times.
A hotel paying 20% OTA commission on $500,000 in annual OTA bookings pays $100,000/year in commissions. If direct lead generation at $5,000/month in budget converts 30% of that volume to direct bookings, the annual commission saving of $30,000 more than covers the entire marketing investment. Properties typically achieve full ROI within 60–90 days.
Yes. Independent and boutique hotels often have significant advantages in authenticity, uniqueness and personalised service that our campaigns can highlight effectively. We build campaign creative that emphasises what makes your property irreplaceable — the things OTA listings can never convey — and target travellers who value these attributes specifically.
Yes. We manage multi-property hotel lead generation for hotel groups, management companies and franchisees. We build property-specific campaigns for each location, consolidated group-level reporting and budget allocation tools that concentrate spend on properties with the highest RevPAR opportunity.
Hotel leads include: guest name, email, phone number, desired check-in/check-out dates, number of guests, room type preference, occasion if applicable, and budget range. Corporate leads also include company name and travel policy requirements. This allows your reservations team to personalise the follow-up immediately.
We build audience targeting based on your property's ideal guest — using demographic data (age, income, location), travel behaviour signals (frequent travel, luxury spending), life event targeting (upcoming anniversaries, weddings) and interest categories (specific destination interests, premium travel). The more specific your ideal guest profile, the more precisely we can target them.
Every OTA booking is a guest relationship you do not own. Build a direct pipeline of hotel leads that keeps more revenue in your property and builds the guest relationships that drive loyalty.